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Documentation Index

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The ‘Most Expensive in Cart’ and ‘Least Expensive in Cart’ features automatically identify either the highest or lowest-priced item in your customer’s order and offer it again at a discount, right after checkout. They are a quick way to boost average order value without manually selecting products for each offer.

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How It Works

When a customer completes a purchase, Aftersell scans their order and surfaces either the most or least expensive product as a post-purchase upsell at the discount you configure. Most Expensive in Cart
  • If the order contains one product, that product is the upsell.
  • If the order contains multiple products, only the most expensive one is targeted.
Least Expensive in Cart
  • If the order contains one product, that product is the upsell.
  • If the order contains multiple products, only the least expensive one is targeted.
Both features work best for stores where customers are likely to want a second unit of a product, such as consumables, gifts, or everyday essentials. They are less suited to categories like clothing, where repeat purchases of the same item are uncommon. For those stores, AI-driven upsells that suggest complementary products tend to perform better.

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How to Set It Up

  1. In Aftersell, create a new upsell offer.
  2. Choose Single Product and select either Most Expensive in Cart or Least Expensive in Cart. Note: these options will only appear if your offer is set to target a single product. If you do not see them, check that multiple product targeting is not enabled.
  3. Set your desired discount percentage.
  4. Save and place a test order to confirm the offer is displaying correctly.
The Most Expensive in Cart and Least Expensive in Cart options will only appear if your offer is set to target a single product. If you do not see them, check that multiple product targeting is not enabled.

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Running an A/B Test

You can compare either of these features (Variant A) against AI-recommended products (Variant B). Variant A shows the most or least expensive item at your configured discount. Variant B shows up to four AI-recommended products. Traffic is split 50/50 between the two.

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Best Practices

Start simple. Get the basic offer running and tested before adding downsells or additional steps to the flow. Too many offers in a row can reduce conversions. Choose the right price point for your goal.
Most Expensive in Cart drives higher revenue per upsell. Least Expensive in Cart is a lower-friction option that is easier for customers to say yes to.
Match the feature to your catalog. If your customers are unlikely to buy the same item twice, consider switching to AI-driven recommendations instead. Use A/B testing to decide. If you are unsure which approach suits your store, run a split test and let performance data guide your decision.

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Troubleshooting

This error means Aftersell cannot find a valid product to upsell, usually because too many products or collections are excluded.To fix it:
  1. Open your funnel and go to the exclusions section for the upsell offer.
  2. Remove any unnecessary exclusions that may be blocking eligible products.
  3. Save and place a test order to check if the offer now appears.
This option only appears when the offer is set to target a single product. If you have multiple product targeting enabled, the option will be unavailable. Switch to single-product targeting to unlock it.
This is not supported with either feature. If you need to hide already-purchased items from the upsell offer, use a multi-product upsell instead and configure it to skip or hide specific products.

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Limitations

  • Both features only work with single-product offer configurations.
  • Cannot dynamically select the most or least expensive item when multiple product targeting is enabled.
  • It is not possible to hide the originally purchased product from the upsell.
  • For more flexibility, consider multi-product upsells or AI-driven recommendations.
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