The post-purchase insights page gives you a benchmark view of your revenue per visit (RPV) compared to stores with a similar average order value (AOV) and, where available, a similar industry. This helps you understand how your post-purchase funnel is performing relative to your peers. This feature is available to all merchants on a post-purchase plan.Documentation Index
Fetch the complete documentation index at: https://docs.aftersell.com/llms.txt
Use this file to discover all available pages before exploring further.
Accessing post-purchase insights
You can access post-purchase insights in two ways:- From the home page — A Peer benchmarks (PPU) widget appears on your home page. Click View full report to open the full insights page.
- Directly — Navigate to Insights > Post-purchase in your Aftersell admin.
Peer benchmarks widget
The peer benchmarks widget on your home page gives you a quick snapshot of how your RPV compares to similar stores over the last 30 days. The widget shows:- Your RPV — Your revenue per visit for post-purchase offers over the last 30 days.
- Peer comparison — How your RPV ranks against stores that share your AOV (and industry, if available). The sub-heading describes the comparison being made, for example “Compared to stores that share your AOV and industry · Last 30 days” or “Compared to stores that share your AOV · Last 30 days”.
- Percentile ranking — Where you fall within your peer group (for example, Top 25%, Average, or Below average).
Full post-purchase insights report
The full report at Insights > Post-purchase includes additional detail across several sections.Performance summary
The performance summary shows your RPV alongside your peer group’s 25th percentile, median, and 75th percentile values. This lets you see at a glance whether your funnel is performing above or below the median for similar stores. The peer group is determined by:- AOV bucket — Stores are grouped by average order value range (for example, $80–100 AOV).
- Industry — When your store’s industry is available, the peer group combines AOV and industry for a more relevant comparison. If there are not enough peers in the combined cohort, the comparison falls back to AOV only.
Daily RPV trend
The daily RPV trend chart shows your revenue per visit for each day over the last 30 days, plotted alongside the peer group median. This helps you identify patterns, seasonal dips, or improvements in your funnel performance over time. If there is not enough daily data yet, the chart displays a message to check back after a few days of activity.Per-funnel breakdown
The per-funnel breakdown table lists each of your active post-purchase funnels alongside their individual performance metrics, including:- Impressions — How many times the funnel was shown.
- Acceptance rate — The percentage of impressions that resulted in an accepted offer.
- Health status — A qualitative label (for example, Top performer, Average, or Needs attention) based on how your funnel’s acceptance rate compares to the peer group median.
Recommendations
The recommendations section highlights specific funnels or settings that may help improve your performance, based on your benchmark data.How the peer group is determined
Aftersell matches your store to a peer group using two dimensions:| Dimension | Description |
|---|---|
| AOV bucket | Your store’s average order value range (for example, $80–100 AOV). |
| Industry | Your store’s product category or industry, when available. |
Notes
- Benchmark data is updated on a rolling basis and reflects the last 30 days of activity.
- RPV values are shown in your store’s currency, converted from USD using the current exchange rate.
- Stores without post-purchase access do not see the widget or the insights page.