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This page covers the analytics dashboard for post-purchase funnels (including A/B tests and multivariate tests) and product page upsells. For the full metric and formula catalog, see the analytics metrics reference. For checkout widget analytics, see Checkout Analytics.
Analytics reflect data at the time of the transaction. If an order is later refunded, partially paid, or cancelled, the accepted offer count and associated revenue are not retroactively adjusted. Keep this in mind when comparing analytics to your actual payout or revenue reports.
Are analytics real-time? Yes. Post-purchase funnel analytics update in near real-time, calculated fresh each time you open the page. One exception: internal Rokt/RevOps reporting warehouses refresh on a separate daily schedule.
Hover the ⓘ info icon next to any metric to see how it’s calculated; the metrics reference lists the same formulas.

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Exporting your data

Aftersell analytics export in two file formats, depending on the control: The tab-level Export button downloads everything on the current tab as a single Excel workbook, with a sheet per chart and table (the Summary tab has no Export button). A single chart’s Export to CSV downloads just that chart’s series, including the comparison series when Compare is on. Each chart card also has an expand button beside its CSV export; click it to open the chart in a larger modal with a full legend, which makes long date ranges easier to read. Cards on custom dashboards and report widgets each have their own Export to CSV control.

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Funnels tab

The Funnels tab shows analytics for your post-purchase funnels. Filter by a specific funnel with the Select a funnel dropdown (or view All funnels combined), and filter by offer position with the Filter offers button, which opens an interactive funnel diagram: click any offer node to include or exclude it. Selected offers appear as coloured tags you can remove individually. Some metrics (such as Revenue per visit and Product profit per visit) show separate values for Post-purchase upsells and Thank You page. For the metric definitions and formulas on this tab (and the Top Performing Products table), see Funnels tab metrics.

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Subscription upgrades view

If a subscription provider is connected, a One-time purchase / Subscription upgrades toggle appears below the headline charts. Use it to switch between the one-time and subscription-upgrade chart sets (only one shows at a time). An info icon beside the toggle carries a data-freshness note. The Subscription upgrades option is greyed out when it isn’t available; the tooltip explains why:
  • There are no subscription upgrade offers in the selected funnel.
  • Subscription upgrades aren’t available for the selected period or offer filter.
  • Checking this funnel for subscription upgrade offers… (Aftersell is still determining whether the funnel has them).
For what each subscription chart measures (New recurring revenue, subscriptions started/modified/cancelled/active, refunds, and the webhook lock states on the Subscriptions cancelled chart), see Subscription upgrades charts.

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Resetting analytics on an offer card

You can reset the analytics shown on an individual offer card without affecting your overall funnel analytics or the analytics page:
  1. Open your funnel in the Aftersell admin.
  2. Locate the offer card you want to reset.
  3. Click the Reset analytics icon button (between Edit offer and Delete offer on the card).
  4. Confirm in the dialog.
After the reset, the card recomputes its displayed metrics using only data from the reset point forward. No analytics data is deleted; the analytics page and other reports are unaffected.
Reset analytics is available on standalone offers only. For A/B and multivariate test offers, use Reset analytics in the test’s three-dot menu instead. See Post-Purchase A/B Testing.

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Deleted funnels

Deleting a funnel does not remove its historical analytics. Revenue and performance from deleted funnels are still included when All funnels is selected, but the funnel no longer appears in the dropdown and cannot be viewed individually.

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Tests tab

The Tests tab tracks performance for post-purchase A/B tests and multivariate tests only.
Checkout widget A/B test performance is not shown here. See Checkout Analytics.
  1. Use Select a Funnel to choose the funnel containing your test.
  2. Use Select a Test to choose the specific test.
The test card shows the name, status, the variables tested, the start date, and an impression progress bar. The Top 3 Groups section ranks your variations by performance; sort them with the Sort by dropdown (Profit Per Visit, Profit, Revenue Per Visit, Revenue, Conversion Rate). Click a group for its analytics, or See all groups to compare side by side. Performance by Variable shows how each variable performs on average across the others, so you can isolate which change mattered most. For the group-level and per-variable metric definitions, see Tests tab metrics.

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Product Page Upsells tab

The Product Page Upsells tab shows analytics for upsells on your product pages (these don’t currently support A/B testing). If data couldn’t fully load, a banner appears: “Product page analytics may be incomplete.” Refresh the page to retry. For the metric definitions on this tab, see Product Page Upsells metrics.

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Custom dashboards

Custom dashboards live in the separate Reports section, not on this Analytics page. See Reports Overview and Reports Dashboards.
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