Checkout Analytics
This page covers all analytics related to checkout widgets in Aftersell, including the Analytics tab Checkout graphs, widget-level analytics by widget type, and per-version A/B test breakdowns.
Checkout widgets are only available to Shopify Plus merchants due to Shopify’s Checkout Extensibility API restrictions.
Analytics reflect data at the time of the transaction. If an order is later refunded, partially paid, or cancelled, the accepted offer count and associated revenue are not retroactively adjusted. An offer that was accepted will continue to count as an accepted offer in your analytics regardless of what happens to the order afterward. Keep this in mind when comparing analytics data to your actual payout or revenue reports.
General notes about graphs
The large summary numbers at the top of each graph are weighted averages of the data shown. This method gives a more accurate overall view than a simple average.
For example, three days of conversion rates are shown: Day 1 has 3 accepted out of 10 shown (30%), Day 2 has 1 accepted out of 9 shown (11%), and Day 3 has 5 accepted out of 15 shown (33%). The summary number is calculated as (3 + 1 + 5) / (10 + 9 + 15) = 26.5%, not a simple average like (30 + 11 + 33) / 3 = 24.7%. Weighted averages ensure that days with more impressions have the right impact on your totals.
Throughout the analytics dashboard, you can hover over the info icon next to any metric to see how that value is calculated. The formulas listed in the tables below match the tooltip calculations shown in the dashboard.
Checkout dashboard
The Checkout dashboard is the main overview for all checkout widget performance. It is accessible from the Checkout section in the left sidebar of the Aftersell app. For a full breakdown of all Checkout dashboard sections, columns, and summary metrics, see Checkout Dashboard Overview.
Analytics tab - Checkout graphs
The Analytics section of the Aftersell dashboard includes a dedicated Checkout tab with graphs and metrics for your overall checkout performance.
Filtering by page
You can filter your checkout analytics by specific pages or widget types using the “Select a page” dropdown at the top of the Checkout tab. This allows you to analyze performance for:
- Overall (pages + standalone widgets) - Shows combined analytics for all checkout pages and standalone widgets. This is the default view.
- Standalone widgets - Shows analytics only for widgets that are not part of a checkout page.
- Individual checkout pages - Shows analytics for a specific checkout page by name.
When you select a page filter, all graphs and metrics on the Checkout tab update to show data only for that selection. This helps you understand which pages or widget configurations are performing best.
Inactive pages are labeled with “(Inactive)” in the dropdown but still show historical analytics data.
Checkout tab metrics
| Metric | What it measures | Formula |
|---|
| Revenue | The total checkout revenue generated by Aftersell upsell widgets. | sum(upsell widget revenue) |
| Impressions | The total number of times checkout upsell widgets were viewed. | sum(widget views) |
| Upsell revenue per order | The average upsell revenue per purchased order. This is the recommended way to measure performance over time for checkout widgets. | checkout upsell revenue / purchased orders |
| Accepted upsell rate | The percentage of unique visitors who accepted an upsell offer. | (accepted offers / unique visitors) x 100 |
| Unaccepted upsell rate | The percentage of customers who initiated the checkout process but did not accept an upsell. | (1 - (accepted offers / unique visitors)) x 100 |
| Checkout abandonment rate | The rate at which customers go to checkout without completing the order. This is measured separately from any offers shown. | (1 - (purchased orders / unique visitors)) x 100 |
| Total revenue per order | The average total store revenue from purchased orders where Aftersell checkout widgets were placed on the checkout page. | total store revenue / purchased orders |
| Accepted offers | The total number of Aftersell upsell offers that were accepted. | sum(accepted offers) |
| Average upsell value | The average revenue per accepted upsell item. This is particularly useful when using dynamic products in offers. | upsell revenue / accepted offers |
| Product profit | The total product profit generated by Aftersell. Product profit is calculated by subtracting the cost of goods sold from the revenue. | sum(upsell revenue) - sum(cost of goods sold) |
| Product profit per order | The average product profit per purchased order. This is similar to revenue per order, but takes into account the cost of goods sold. | product profit / purchased orders |
| Product profit margin | The ratio of product profit to revenue. If your products were to cost nothing, this would be 100%. | (product profit / revenue) x 100 |
Upsell revenue per order is the recommended metric for measuring checkout widget performance over time.
Pages
Pages are groups of related widgets with a shared trigger. Click the bar chart icon next to a page on the Checkout dashboard to view its analytics.
| Metric | What it measures | Formula |
|---|
| Sessions with page | The number of unique checkout sessions where this page was displayed. | sum(widget views) |
| Cart conversion rate | The percentage of sessions that resulted in a completed purchase. | (purchased orders / impressions) x 100 |
| Average order value | The average total order value for sessions where this page was displayed. | total store revenue / purchased orders |
| Upsell revenue per order | The average upsell revenue per purchased order. | upsell revenue / purchased orders |
| Metric | What it measures | Formula |
|---|
| Upsell revenue per order | The average upsell revenue per purchased order. | upsell revenue / purchased orders |
| Sessions with widget | The number of unique checkout sessions where this widget was displayed. If a customer views a page multiple times on a single order, it is counted as one session. | sum(widget views) |
| Upsell conversion rate | The percentage of orders that accepted an upsell from this widget. | (accepted offers / purchased orders) x 100 |
| Orders with upsells | The total number of orders that accepted an upsell from this widget. | sum(accepted offers) |
Standalone content widgets
Content widgets include trust badges, testimonials, cart controls, notes, text, and images. These widgets do not offer upsell products but can influence checkout behavior. Click the bar chart icon next to a content widget on the Checkout dashboard to view its analytics.
| Metric | What it measures | Formula |
|---|
| Sessions with widget | The number of unique checkout sessions where this widget was displayed. If a customer views a page multiple times on a single order, it is counted as one session. | sum(widget views) |
| Cart conversion rate | The percentage of sessions that resulted in a completed purchase. | (purchased orders / impressions) x 100 |
| Average order value | The average total order value for sessions where this widget was displayed. | total store revenue / purchased orders |
| Checkout abandonment rate | The percentage of sessions that did not complete their purchase. | (1 - purchased orders / impressions) x 100 |
- The widget was recently created and has not yet received enough traffic
- The widget’s triggers are not matching any customers in the current date range
- The widget or variant is newly active and sessions are still accumulating
- For A/B tests, it is normal for the widget to show overall metrics while the per-version view still shows zeros, especially if the test was recently started
Give the widget time to accumulate sessions before drawing conclusions.
Need help?
If you have questions about your checkout analytics, chat with our support team using the live chat at the bottom right of the app.
