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This page covers where to find checkout widget analytics in Aftersell and how to read them: the Checkout dashboard, the Analytics tab Checkout graphs, per-widget analytics, and exporting. For the full metric and formula catalog, see the checkout analytics metrics reference. For post-purchase funnel and product page analytics, see Post-Purchase Analytics. For checkout A/B test setup, see Checkout A/B Testing.
Checkout widgets are only available to Shopify Plus stores due to Shopify’s Checkout Extensibility API restrictions.
Analytics reflect data at the time of the transaction. If an order is later refunded, partially paid, or cancelled, the accepted offer count and associated revenue are not retroactively adjusted. An offer that was accepted will continue to count as an accepted offer in your analytics regardless of what happens to the order afterward. Keep this in mind when comparing analytics data to your actual payout or revenue reports.
Hover the ⓘ info icon next to any metric to see how it’s calculated; the metrics reference lists the same formulas.

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Checkout dashboard

The Checkout dashboard is the main overview for all checkout widget performance. It is accessible from the Checkout section in the left sidebar of the Aftersell app. For a full breakdown of all Checkout dashboard sections, columns, and summary metrics, see Checkout Dashboard Overview.

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Analytics tab: Checkout graphs

The Analytics section of the Aftersell dashboard includes a dedicated Checkout tab with graphs and metrics for your overall checkout performance.

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Filtering by page

Filter your checkout analytics by specific pages or widget types using the Select a page dropdown at the top of the Checkout tab:
  • Overall (pages + standalone widgets) - combined analytics for all checkout pages and standalone widgets. This is the default view.
  • Standalone widgets - analytics only for widgets that are not part of a checkout page.
  • Individual checkout pages - analytics for a specific checkout page by name.
When you select a page filter, all graphs and metrics on the Checkout tab update to show data only for that selection. This helps you understand which pages or widget configurations are performing best.
Inactive pages are labeled with “(Inactive)” in the dropdown but still show historical analytics data.
For the Checkout tab metric definitions and the Top Performing Products table, see Checkout tab metrics.

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Widget-level analytics

To view analytics for an individual widget, click the bar chart icon next to any widget on the Checkout dashboard. The metrics shown depend on the widget type:
  • Pages - groups of related widgets with a shared trigger.
  • Standalone upsell widgets - widgets that display product offers customers can accept during checkout.
  • Standalone content widgets - every non-upsell widget (Rewards, Trust Badges, Testimonials, Cart Controls, Notes, Text, Images). These don’t offer products but can influence checkout behavior.
When an A/B test is running on a widget, its metrics split to show Version A and Version B separately for direct comparison. A/B results are only available at the widget level, not on the general Analytics tab. For the exact metric definitions per widget type, see Widget-level metrics.

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Why widget analytics may show zero values

If you see 0% conversion, $0 revenue, and 0 orders for a widget or a specific version, this does not mean the data is missing or broken. It means no customer has completed the relevant action through that widget or version yet. This is normal in the following situations:
  • The widget was recently created and has not yet received enough traffic.
  • The widget’s triggers are not matching any customers in the current date range.
  • The widget or variant is newly active and sessions are still accumulating.
  • For A/B tests, it is normal for the widget to show overall metrics while the per-version view still shows zeros, especially if the test was recently started.
Give the widget time to accumulate sessions before drawing conclusions.

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Exporting checkout analytics

The Checkout tab exports the same way as the rest of the Analytics page:
  • Export button (top-right of the Checkout tab) - downloads the whole tab as an Excel workbook (.xlsx), with a separate sheet for each chart and table.
  • Export to CSV on an individual chart card - downloads that chart’s data series as a .csv file, including the comparison series when Compare is on.
  • Export to CSV on the Top Performing Products table - downloads the table as a .csv file.
For the full list of analytics exports and their formats, see Exporting your data.
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