Peer benchmarks (PPU)

Peer benchmarks (PPU) compares your post-purchase performance against a peer group of similar stores, so a number like revenue per visit has something to be measured against. The widget appears in the Grow your store column on plans that include post-purchase upsells. If your plan does not include them, it is not shown.

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Your peer group

The sub-heading tells you which stores you are being compared against and over what period:

• Compared to stores that share your AOV · Last 30 days
• Compared to stores that share your AOV and industry · Last 30 days — shown when Aftersell can also match you on industry

Matching on industry as well as average order value makes for a tighter comparison, so the second form is the more precise of the two.

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Revenue per visit

The benchmark metric is Revenue per visit (RPV):

Revenue per visit (RPV) = total post-purchase revenue ÷ number of orders that reached the post-purchase page.

The widget shows your RPV alongside your peer group’s median, and where you fall in the group’s distribution.

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Before you have data

New stores, and stores that have not yet earned through post-purchase offers, see an empty state:

Your benchmarks will appear here as your store starts earning with the app.

This is expected and needs no action. Your position is established over time as the app performs — a single day of data is not enough to place you against a peer group.

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Full report

View full report opens the complete post-purchase insights report, with the benchmark broken out in more detail. The button is disabled until you have benchmark data.