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The analytics bar runs across the top of the home page and shows revenue for each surface your offers run on, over a date range you choose. Each tile shows the revenue for that surface, a change badge comparing it to the previous period of the same length, and a sparkline of the trend.

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Choosing a date range

The selector on the left of the bar sets the range for every tile. Comparisons are always against the immediately preceding period of the same length, so a 30-day range compares against the 30 days before it.

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Surfaces

One tile appears per surface active on your store: Surfaces you do not have access to are not shown — the Checkout tile only appears on plans that include Checkout upsells, and the Rokt Network tile only if your store has a Rokt account.

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Change badges

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Expanding a tile

Select a tile to expand it into charts for that surface:
  • Post-purchase and Checkout expand to a Revenue chart and a Conversion rate chart.
  • Rokt Network expands to a Revenue chart and a Revenue per transaction chart.
Each chart plots the selected range against the previous one, with the comparison period drawn as a dashed line. If your Rokt Network tile has no interval data to chart yet, it shows a View detailed Rokt Network analytics button instead, which takes you to the full Rokt Network report.

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Stores with a single surface

If your store has exactly one active surface other than Rokt Network, the bar has room to break that surface out in more detail. Instead of one revenue tile, you get three: Each of these expands to a single chart matching its own metric, rather than the two-chart view described above. A store whose only active surface is Rokt Network gets the same treatment with Rokt’s own metrics: Rokt Network revenue, Transactions, and Revenue per transaction. Most stores run more than one surface and will see the standard one-tile-per-surface layout.