Overview
You can monitor your Rokt Thanks performance directly from your Aftersell by Rokt dashboard by clicking on Analytics in the Rokt Thanks tab. Use the date picker to view performance metrics for a specific time period. Each card shows the total for the period you select. Unlike other Aftersell analytics tabs, the Rokt Thanks cards do not show a period-over-period comparison or a change indicator — to compare two periods, run the report again with the earlier range.Performance
The Rokt Thanks Analytics dashboard includes several key metrics to help you understand performance trends and overall campaign effectiveness. Below is a breakdown of what each metric represents:Rokt Transactions
A Rokt Transaction is a Transaction where we select at least one offer from the Rokt Network (i.e. third-party ad or upsell) for rendering to the customer throughout the Transaction Moment. Like Transactions, Rokt Transactions are unique and de-duplicated on the customer order confirmation reference (e.g. revisited confirmation pages or repeated confirmation numbers).Number of Transactions
A transaction will be recorded for each unique confirmation reference observed on a partner page configured as a confirmation page (Page Type). Where there is no confirmation reference, a transaction will be recorded per unique sessionID.Revenue per Transaction (RPT)
Measures the Revenue generated by Rokt per Transaction completed by a customer. RPT = Revenue / Transactions.Revenue per Rokt transaction (RPRT)
Client Revenue generated by Rokt per Rokt TransactionRokt Thanks Revenue
An estimate of the revenue that has been generated for the specified account(s) through customer engagement with Rokt offers. Excludes any commissions that may accrue.Impressions
The total number of impressions across all offers displayed. An impression is measured for each offer viewed.Referrals
The positive outcome of a customer’s interaction with an offer — for example, clicking a placement and being directed to a partner site.Vertical Analytics
A new table has been added to the bottom of all Rokt Network analytics pages, showing all verticals that received impressions during the selected period. The table currently includes impressions, referrals, and referral rate, with more metrics planned for future updates. This gives you greater visibility into vertical performance and helps you identify and block underperforming verticals if needed.Need Help? If your analytics data isn’t updating or you have questions about interpreting metrics, contact the Aftersell Support Team through your dashboard.