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The Analytics page reports how your published carts are performing. This page covers the cart view — for per-variant test metrics, see Test analytics.

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Per-cart metrics

Each cart’s performance is shown over a date range you choose, with a change badge comparing it to the previous equal-length period: An overall view also offers a Compare toggle to overlay the previous period.

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How the data is collected

Analytics are built from your orders. When an order completes, Aftersell attributes it back to the cart and records impressions, conversions, and revenue, which roll up into the reports. Conversion rate is a straight per-day ratio: completed checkouts over cart impressions for each day in the range.

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Exporting

The Revenue, Conversion rate, and Subscription upgrades charts each have an Export to CSV button that downloads the displayed series (including the comparison series if Compare is on). The KPI cards and Top products don’t currently export.

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A note on revenue coverage

The revenue figures count upsell and add-on revenue only — every revenue query on this page filters to those two categories. Subscription upgrades are reported separately, as a conversion count rather than a revenue figure, because the value recurs. This is a subset of everything your cart earns, not a full partition of it, so these figures won’t reconcile against a store-wide revenue total.