How summary numbers are calculated
The large summary numbers at the top of each graph are weighted averages of the data shown, which gives a more accurate overall view than a simple average. For example, across three days of conversion rates:- Day 1: 3 accepted / 10 shown = 30%
- Day 2: 1 accepted / 9 shown = 11%
- Day 3: 5 accepted / 15 shown = 33%
(3 + 1 + 5) ÷ (10 + 9 + 15) = 26.5%, not a simple average like (30 + 11 + 33) ÷ 3 = 24.7%. Weighting ensures days with more impressions have the right impact on your totals.
Checkout tab metrics
These are the metrics on the Analytics section’s Checkout tab.Top Performing Products table
This table highlights checkout upsells and the revenue generated from them. It works the same way as the one in the Funnels tab, but only includes checkout upsells.The conversion rate in this table is based on the number of accepted offers, not the number of individual product units sold. For example, if a customer accepts one offer containing 3 units of a product, it counts as 1 accepted offer. However, the revenue column reflects the total value of all units purchased through that offer.
Widget-level metrics
The metrics shown when you open analytics for an individual widget depend on the widget type.Pages
Pages are groups of related widgets with a shared trigger.Standalone upsell widgets
Upsell widgets display product offers that customers can accept during checkout.The widget analytics modal on the Checkout dashboard charts the first four of these - Upsell revenue per order, Sessions with widget, Upsell conversion rate, and Orders with upsells. Purchased orders is the denominator behind two of them rather than a chart of its own; it appears as a chart only in the widget analytics modal inside the checkout editor.
When an A/B test is running on an upsell widget, these same 4 metrics are split to show Version A and Version B separately, allowing direct comparison between versions. A/B test results are only available at the widget level and are not shown in the general Analytics tab. For setup instructions, see Checkout A/B Testing.
Standalone content widgets
Content widgets are every non-upsell category: Rewards, Trust Badges, Testimonials, Cart Controls, Notes, Text, and Images. These widgets do not offer upsell products but can influence checkout behavior, and all of them get the same set of charts.When an A/B test is running on a content widget, these same 4 metrics are split to show Version A and Version B separately, allowing direct comparison between versions.