What you see on the Analytics page
The Analytics page shows your data in this order, from top to bottom:1. Revenue
A chart showing the total revenue generated by Upcart. Revenue comes from products your customers added through Upcart offers (upsells, add-ons, subscriptions). You can filter the chart by Add-ons, Upsells, or Subscriptions to see which types perform best.2. Cart impressions
A card showing how many times customers viewed your cart. An impression is a unique time a customer has seen the cart - each visit counts once.3. Checkouts completed
A card showing how many orders were completed after someone viewed the cart.4. Conversion rate
A chart with two lines:- Checkout - What percentage of cart viewers went to the checkout page
- Order - What percentage of cart viewers completed their purchase
5. Top performing products
A table of products that sold the most through Upcart offers. The columns are:- Product - The product that was added to the cart via an Upcart offer
- Quantity sold - The total number of units sold for this product through Upcart offers
- Revenue - The total revenue from sales of this product through Upcart offers
- Module - The Upcart offer type that drove the sale (e.g. Add-ons, Upsells, Subscriptions)
Summary numbers
The big number at the top of each chart or card is a weighted average. Busier days count more toward your total, so you get a more accurate picture of your overall performance.Turn on tracking to see your data
⚠️ Important: You need to enable “Track cart events” to see data in Analytics. How to turn it on:- Go to Upcart > Cart Editor > Settings > Cart Settings
- Scroll to Advanced Settings
- Turn on the “Track cart events” toggle
Using the dashboard
- Date range - Use the date picker at the top to choose your time period
- Compare periods - Use “Compare: Previous” to see how you’re doing vs. the previous period
- Filter by module - Use the filter checkboxes on the Revenue chart to show or hide Add-ons, Upsells, or Subscriptions