> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aftersell.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Tracking Rokt Thanks performance

> This article explains how to use Rokt Thanks analytics to track performance.

## Overview

You can monitor your **Rokt Thanks** performance directly from your **Aftersell by Rokt** dashboard by clicking on **Analytics**  in the **Rokt Thanks** tab.

<img src="https://mintcdn.com/aftersell/SnVX3h-PpMMxQMDU/images/aftersell/rokt-thanks-reporting-dashboard-section-analytics-button.gif?s=11c5b6954288b7d576445df2c838f3f2" alt="Rokt Thanks dashboard section with the Analytics button highlighted" width="3840" height="864" data-path="images/aftersell/rokt-thanks-reporting-dashboard-section-analytics-button.gif" />

Use the **date picker** to view performance metrics for a specific time period.

Each card shows the total for the period you select. Unlike other Aftersell analytics tabs, the Rokt Thanks cards do **not** show a period-over-period comparison or a change indicator — to compare two periods, run the report again with the earlier range.

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## Performance

The **Rokt Thanks Analytics** dashboard includes several key metrics to help you understand performance trends and overall campaign effectiveness.

Below is a breakdown of what each metric represents:

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## **Rokt Transactions**

A Rokt Transaction is a Transaction where we select at least one offer from the Rokt Network (i.e. third-party ad or upsell) for rendering to the customer throughout the Transaction Moment. Like Transactions, Rokt Transactions are unique and de-duplicated on the customer order confirmation reference (e.g. revisited confirmation pages or repeated confirmation numbers).

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## **Number of Transactions**

A transaction will be recorded for each unique confirmation reference observed on a partner page configured as a confirmation page (Page Type). Where there is no confirmation reference, a transaction will be recorded per unique sessionID.

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## **Revenue per Transaction (RPT)**

Measures the Revenue generated by Rokt per Transaction completed by a customer. RPT = Revenue / Transactions.

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## Revenue per Rokt transaction (RPRT)

Client Revenue generated by Rokt per Rokt Transaction

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## Rokt Thanks Revenue

An estimate of the revenue that has been generated for the specified account(s) through customer engagement with Rokt offers. Excludes any commissions that may accrue.

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## Impressions

The total number of impressions across all offers displayed. An impression is measured for each offer viewed.

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## Referrals

The positive outcome of a customer's interaction with an offer — for example, clicking a placement and being directed to a partner site.

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## Vertical Analytics

A new table has been added to the bottom of all Rokt Network analytics pages, showing all verticals that received impressions during the selected period.

The table currently includes **impressions, referrals,** and **referral rate**, with more metrics planned for future updates. This gives you greater visibility into vertical performance and helps you identify and block underperforming verticals if needed.

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Need Help?

If your analytics data isn’t updating or you have questions about interpreting metrics, contact the **Aftersell Support Team** through your dashboard.
