> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aftersell.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Peer benchmarks (PPU)

> Peer benchmarks compares your post-purchase revenue per visit against stores with a similar average order value, so you can see where you stand.

**Peer benchmarks (PPU)** compares your post-purchase performance against a peer group of similar stores, so a number like revenue per visit has something to be measured against.

The widget appears in the **Grow your store** column on plans that include post-purchase upsells. If your plan does not include them, it is not shown.

## Your peer group

The sub-heading tells you which stores you are being compared against and over what period:

* **Compared to stores that share your AOV · Last 30 days**
* **Compared to stores that share your AOV and industry · Last 30 days** — shown when Aftersell can also match you on industry

Matching on industry as well as average order value makes for a tighter comparison, so the second form is the more precise of the two.

## Revenue per visit

The benchmark metric is **Revenue per visit (RPV)**:

> Revenue per visit (RPV) = total post-purchase revenue ÷ number of orders that reached the post-purchase page.

The widget shows your RPV alongside your peer group's median, and where you fall in the group's distribution.

## Before you have data

New stores, and stores that have not yet earned through post-purchase offers, see an empty state:

> Your benchmarks will appear here as your store starts earning with the app.

This is expected and needs no action. Your position is established over time as the app performs — a single day of data is not enough to place you against a peer group.

## Full report

**View full report** opens the complete post-purchase insights report, with the benchmark broken out in more detail. The button is disabled until you have benchmark data.