> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aftersell.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Configuring post-purchase offer settings

> Learn how to configure settings for your post-purchase offers, including custom order tags, discounts, and product options.

When creating or editing a post-purchase offer, you have several configuration options to customize how the offer appears and behaves. This guide covers the key settings available for V2 post-purchase offers.

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## Custom order tags

You can add a custom tag to any V2 post-purchase offer to track which specific upsell a customer accepted. When a customer accepts an offer with a custom tag configured, that tag is automatically applied to their Shopify order alongside the standard "Aftersell Upsell" tag.

### Why use custom order tags?

Custom order tags give you more granular tracking and help you:

* Identify which specific upsell offer was accepted
* Segment orders by promotion or campaign
* Filter orders in Shopify by upsell type
* Track performance of different offers within the same funnel

### How to add a custom order tag

To add a custom order tag to an offer:

1. Navigate to **Post-purchase Funnels** in the Aftersell admin
2. Select the funnel containing the offer you want to tag
3. Click **Edit offer** on the offer you want to configure
4. In the offer settings, find the **Order Tag** field
5. Enter your custom tag (up to 40 characters)
6. Click **Save**

### Tag requirements

Your custom tag must follow these requirements:

* Maximum 40 characters
* Can include letters, numbers, hyphens, and spaces
* Must follow Shopify's order tag requirements

### How custom tags are applied

When a customer accepts an offer with a custom tag configured:

* The standard "Aftersell Upsell" tag is applied to the order
* Your custom tag is also applied to the order
* Both tags appear in the order details in Shopify
* You can search and filter orders by your custom tag in the Order Browser

💡 **Tip:** Use descriptive, consistent naming for your tags. Examples: "summer-promo-accepted", "bundle-upsell", "vip-offer", "clearance-upsell"

### Per-offer configuration

Custom tags are configured per offer, not per funnel. This means:

* Different offers in the same funnel can have different custom tags
* You can track exactly which offer in a multi-offer funnel was accepted
* Each offer's tag is independent and can be changed without affecting other offers

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## Product selection and discounts

When configuring your offer, you can:

* Select specific products or use automatic recommendations
* Apply percentage or fixed-amount discounts
* Add product badges (like "Bestseller" or "New")
* Configure subscription options if applicable

For more details on product selection, see the [Quickstart Guide](/aftersell/quickstart_guide_to_aftersell).

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## Offer design and messaging

Customize how your offer appears to customers:

* Add custom text and headlines
* Include countdown timers for urgency
* Configure product images and layout
* Match your brand's checkout styling

For more information on offer design, see [Post-Purchase Branding Settings](/aftersell/post_purchase_branding_settings).

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## Need help?

If you have questions about configuring your post-purchase offers or custom order tags, our support team is here to help.\
Reach out via chat or email us at [support@aftersell.app](mailto:support@aftersell.app).