> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aftersell.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Test analytics

> Compare A/B test variants for your Aftersell Cart — per-variant conversion, revenue, and impressions.

The Analytics page's **test** view compares the variants of a running or completed [cart test](/aftersell/cart/tests-overview) side by side. For per-cart performance — revenue, impressions, conversion, and top products — see [Cart analytics](/aftersell/cart/analytics).

## Per-variant metrics

For a running or completed test, each variant shows:

| Metric              | What it means                                                                                                                                                                                                                                            |
| ------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Traffic %**       | The share of traffic allocated to the variant.                                                                                                                                                                                                           |
| **Conversion rate** | Checkouts divided by impressions.                                                                                                                                                                                                                        |
| **Added revenue**   | Revenue attributed to the variant, across upsell, add-on, and subscription revenue.                                                                                                                                                                      |
| **Impressions**     | How many times the variant was shown.                                                                                                                                                                                                                    |
| **Blocks enabled**  | A count of the revenue categories that actually **earned** in the period — Upsells, Add-ons, Subscriptions. Hover it to see which. A block the variant runs but that made no sales isn't counted, so this is not a list of the blocks the cart contains. |

There's no automatically declared winner — the variants sit side by side and you [choose the winner](/aftersell/cart/tests-overview#ending-a-test-and-choosing-a-winner) when you end the test. The significance bar on a live test shows whether you've collected enough traffic to decide.

## Notes

* **Revenue coverage.** Added revenue counts upsell, add-on, and subscription revenue. It's a subset of everything the cart earns rather than a full partition, so it won't reconcile against a store-wide total. The **Revenue** figure on the end-test screen is broader — every conversion attributed to the cart — so the two won't match for the same test. See [Cart analytics](/aftersell/cart/analytics#a-note-on-revenue-coverage).
* **Data and freshness.** Test figures are totals across the test's run window, not a daily series, so they only ever grow while the test is live. Nothing on this page is marked provisional. See [How the data is collected](/aftersell/cart/analytics#how-the-data-is-collected).
* **Export.** The per-variant test cards don't currently export to CSV.