> ## Documentation Index
> Fetch the complete documentation index at: https://docs.aftersell.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Cart analytics

> Read per-cart performance for your Aftersell Cart — revenue, impressions, conversion, and top products.

The **Analytics** page reports how your published carts are performing. This page covers the **cart** view — for per-variant test metrics, see [Test analytics](/aftersell/cart/test-analytics).

## Per-cart metrics

Each cart's performance is shown over a date range you choose, with a change badge comparing it to the previous equal-length period:

| Metric                      | What it means                                                                                                                                    |
| --------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Revenue**                 | Revenue generated by the cart, shown as a stacked-area chart with a combined total. Add-ons and Upsells are displayed as separate stacked bands. |
| **Cart impressions**        | Unique times shoppers saw the cart.                                                                                                              |
| **Checkouts completed**     | Orders completed from the cart.                                                                                                                  |
| **Conversion rate**         | Completed checkouts over impressions.                                                                                                            |
| **Subscription upgrades**   | The **count** of subscription upgrades (not a revenue figure).                                                                                   |
| **Top performing products** | The best-selling upsell and add-on products, with quantity and revenue.                                                                          |

An **overall** view also offers a **Compare** toggle to overlay the previous period.

## How the data is collected

Analytics are built from your orders. When an order completes, Aftersell attributes it back to the cart and records impressions, conversions, and revenue, which roll up into the reports.

Conversion rate is a straight per-day ratio: completed checkouts over cart impressions for each day in the range.

## Exporting

The **Revenue**, **Conversion rate**, and **Subscription upgrades** charts each have an **Export to CSV** button that downloads the displayed series (including the comparison series if Compare is on). The KPI cards and Top products don't currently export.

## A note on revenue coverage

The revenue figures count **upsell** and **add-on** revenue only — every revenue query on this page filters to those two categories. Subscription upgrades are reported separately, as a conversion count rather than a revenue figure, because the value recurs.

This is a subset of everything your cart earns, not a full partition of it, so these figures won't reconcile against a store-wide revenue total.